overlay map graphics

BMW Group In The United States

Scroll for more

The BMW Group has been present in the United States since the establishment of its U.S. headquarters in 1975 and has since grown to include nearly 30 corporate locations in more than 12 different states. 

Beyond sales and marketing functions for BMW, MINI, BMW Motorrad and Rolls-Royce vehicles, the company’s footprint in the U.S. also includes BMW Group Financial Services U.S. in Woodcliff Lake, NJ, the world’s largest BMW manufacturing facility in Spartanburg, S.C., technology research and development offices in Mountain View, CA, a design consultancy in Newbury Park, CA, and numerous regional offices, training, and vehicle distribution centers. 

The BMW Group sales organization is represented by more than 600 BMW, MINI, BMW Motorrad and Rolls-Royce dealerships across the country.  Learn more here about the BMW Group’s operations, impact and commitment in the U.S.

LETTER FROM THE CHAIRMAN

Welcome.

BMW of North America was established in New Jersey more than 45 years ago with a focus on the sales and marketing of BMW cars and motorcycles in the U.S. market. However, we have since grown far beyond that to now include a national footprint of 30 corporate locations in 12 separate states, and a network of more than 600 dealers to support four world-class brands.

Not only is the U.S. one of the BMW Group’s largest sales markets, it is a critical hub of development, innovation, engineering, design, and production supporting the entire global BMW Group network.

With this, we are committed to our continued investment in the U.S., from manufacturing and exports to the jobs and opportunities we create for many Americans. We are proud to call the U.S. our second home.

Bernhard Kuhnt
Head of BMW Group Region Americas
President and CEO, BMW of North America, LLC

History

BMW Timeline
1956
2020

BMW entered the United States market in the mid-1950s. As the brand’s popularity grew, U.S. drivers became enamored with models like the BMW 2002 and the BMW 3 Series.

In the decades following, BMW established the U.S. as a second home in operations, sales volume and brand impact. Today, BMW Group in the U.S. encompasses multiple brands, nearly 30 corporate locations in a dozen states, the world’s largest BMW production site, innovation and development hubs, and much more.

Who We Are

Our Story

BMW is one of the world’s leading premium automakers, with a storied history of creating driver-focused, technologically advanced and innovative vehicles.

Learn More About Our Story Here

Our Brands

BMW Group, encompassing BMW as well as the BMW Motorrad, MINI and Rolls-Royce Motor Cars brands, offers a wide array of competitive premium vehicles in several different segments.

Learn More About Our Brands Here
BMW U.S. Map
Interactive Map

Current-day Footprint in the United States

With nearly 30 locations in a dozen states, the national footprint of BMW in the U.S. is as vast and diverse as the U.S. itself. There are over 600 BMW Group dealer partners nationwide.

Commitment in the U.S.
  • Employment

    Employment

  • Training

    Training

  • Manufacturing

    Manufacturing

  • Economic Impact

    Economic Impact

  • Sustainability

    Sustainability

BMW Group

Brands & Models

BMW has expanded far beyond the original sport sedans and SAVs that made the brand what it is - the BMW Group today consists of the iconic MINI brand, Rolls-Royce Motorcars' ultra-luxury portfolio, and even motorcycles in the form of BMW Motorrad.

  • BMW

    BMW
  • BMW M

    BMW M
  • BMW i

    BMW i
  • MINI

    MINI
  • ROLLS-ROYCE

    ROLLS-ROYCE
  • BMW MOTORRAD

    BMW MOTORRAD
Expanded Footprint
01 / 04

BMW i Ventures

BMW i Ventures is BMW's EUR 500 Million venture capital fund, investing money and resources in startups in the fields of autonomous driving, future mobility and production, mobility and data services. The company currently holds stakes in more than 40 companies, the majority of which are in the United States.

Learn More
02 / 04

Designworks

A full-fledged design studio and consultancy within BMW Group, Designworks looks to the future of mobility and beyond. Serving both BMW and external clients, Designworks’ experience stretches broadly across numerous industries.

Learn More
03 / 04

Technology Offices

The BMW Technology Office in Mountain View, CA propels BMW Group into the future, focusing on future innovations like autonomous driving, connected cars and much more in the vicinity of Silicon Valley's foremost tech companies.

Learn More
04 / 04

Financial Services

BMW Group Financial Services was established in the U.S. in 1992 to support the sales and marketing of BMW products. Since then, the Group has expanded to provide service to markets in multiple countries and continues to evolve beyond its role as a captive finance unit.

Learn More
Plant Spartanburg
7 mil Sq Ft

The biggest BMW plant globally.