Our Story

BMW Group

BMW is one of the world’s leading premium carmakers, with a storied history of making driver-focused, technologically advanced and innovative vehicles.

Our History

BMW began its presence in the United States through local importers in the mid to late 1950s. As the brand’s popularity exploded worldwide, U.S. drivers came to love iconic models like the 2002. In the decades since, BMW has established the U.S. as a second home in operations, sales volume and brand impact. Today, the BMW brand is the anchor of BMW Group in the United States which encompasses multiple brands, the world’s largest BMW production site, innovation, development and much more.

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Our Presence

BMW has expanded far beyond its original roots of sport sedans, both in the United States and globally. The BMW Group, encompassing BMW as well as the BMW Motorrad, MINI and Rolls-Royce Motor Cars brands, offers a wide array of premium, innovative mobility products and services in the passenger car segment.

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Commitment in the United States

BMW Group’s footprint in the U.S is far beyond that of a traditional national sales company.

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Brands and Models

BMW has expanded far beyond its original roots of sport sedans, both in the United States and globally. The BMW Group, encompassing BMW as well as the BMW Motorrad, MINI and Rolls-Royce Motor Cars brands, offers a wide array of premium, innovative mobility products and services in the passenger car segment.

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Expanded Footprint

BMW has continuously adapted its business to the mobility needs of the present and future, resulting in the establishment of diverse business units focused on innovation, design, venture capital and more.

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Plant Spartanburg

On June 23, 1992, BMW Group announced that it would build its first full manufacturing facility outside of Germany in Spartanburg County, South Carolina. At that time, the company pledged to invest $600 million, to employ 2,000 associates by the year 2000, and attract at least nine suppliers to the state.

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